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The First Step You Must Know Before Creating Any Content: The Why Behind It All

The First Step You Must Know Before Creating Any Content: The Why Behind It All

Before you design a flyer, record a TikTok, or write a Facebook post, pause and ask yourself one powerful question:

Why am I creating this content?

Many people jump straight into making content—adding flashy graphics, writing catchy captions, or filming quick videos—without ever stopping to consider the purpose. However, the truth is that content without a purpose is merely noise. The very first step in creating effective content is knowing the hook, the story, and the single reason behind it.

1. The Hook: Grabbing Attention Instantly

We live in a fast-scroll world. Your audience is bombarded with posts, ads, and videos every second. To stand out, you need a hook—that first line, headline, or visual that makes them stop scrolling.

  • On TikTok, it could be an opening line like “Here’s what no one tells you about…”

  • On Facebook, it could be a question that hits home, like “Struggling to grow your business on a tight budget?”

  • On a poster, it’s the bold title or striking image that catches the eye from across the room.

Without a hook, your content risks being ignored before the story even begins.

2. The Story: Making It Relatable

Once you have their attention, the next step is to engage them with a compelling story. People don’t connect with statistics or sales pitches as much as they do with narratives. A story humanises your message, shows empathy, and demonstrates that you understand their pain points.

For example:

  • A gym could share a story of someone who struggled with energy but regained confidence after consistent training.

  • A non-profit might tell the journey of a child whose life changed because of a scholarship.

  • A small business could highlight how it started from a garage and now serves hundreds of clients.

Stories give your brand a voice and create an emotional connection.

3. The Single Reason: Why Are You Creating This Content?

This is the heart of it all—the why behind your content. Every piece of content should serve a purpose. Ask yourself:

  • Is this for lead generation? (Getting new clients or customers)

  • Is this for brand awareness? (Letting people know who you are and what you do)

  • Is this for engagement? (Starting conversations and building community)

  • Is this for sales conversion? (Convincing someone to buy or sign up)

If you don’t know the reason behind a post, then you won’t know if it’s successful. The “why” is your compass—it guides the tone, the platform, and the format.

4. The Platform: Where Will This Content Live?

Your why also determines the where. Different platforms require different approaches:

  • TikTok/Reels → Short, snappy, and entertaining. Great for awareness and reach.

  • Facebook → Versatile: longer posts, community engagement, and event promotion.

  • Instagram → Visual storytelling with reels, carousels, and brand aesthetics.

  • LinkedIn → Professional, thought leadership, and B2B networking.

  • Posters/Flyers → Direct, impactful, and focused on physical spaces.

Choosing the right platform ensures your content actually reaches the audience you’re trying to speak to.

5. Solving a Need: What Problem Are You Addressing?

At the end of the day, content is not about you—it’s about your audience. The most powerful content answers this question:

What need am I solving for my client?

  • A beauty brand solves the need for confidence and self-care.

  • A financial advisor solves the need for security and clarity.

  • A non-profit solves the need for impact and purpose.

When your content speaks directly to your audience’s needs, it becomes valuable, shareable, and memorable.

Final Thought: Purpose Before Production

The very first step in creating content isn’t opening Canva, filming on your phone, or writing captions. It’s understanding the why. Your hook gets attention, your story builds connection, and your reason gives direction. Without those, your content risks falling flat.

So, before you hit “post,” ask yourself:
 Why am I creating this content?
 Who is it for?
 What need does it solve?

Answer those, and every piece of content you create will have clarity, purpose, and impact.

EXAMPLE :

https://www.youtube.com/watch?v=F__SF8b0fbY


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